My own Meta campaign I was testing scored 26 out of 100.
I found $500 in wasted spend with zero conversion tracking. 47,330 warm video viewers with no retargeting built from them. A financial services compliance violation I didn't know existed.
Fixed everything in one afternoon. Score went from 26/100 to 51/100, which still didn't seem great at the time, but the tracking was fixed, the warm audience was finally being retargeted, and the compliance issue was resolved. It was nice to see an improved score turn into improved results!
I've been in the insurance business for almost 20 years, and dabbled with Meta ads for about 8 of those years.
As someone who is not an expert on running ads, I knew my ad performance was inconsistent. What I didn't know was why.